Commercial rugs are a beautiful addition to your lobby and entrance ways. They can even be placed strategically throughout your building. While your primary goals are to provide a bit of traction and to minimize dirt, water, and debris—rugs also present a valuable branding opportunity. You can order your mats in a variety of custom rug sizes to ensure they properly accent the desired area. Once you determine the size of your mat, you must consider how large you want your logo to be crafted.
Your Logo Can Be Your Entire Mat
Whether your mat is large or small, consider having our graphics team create a mock-up of a mat in which your logo isn’t just an accent—but the main focal point. We will blow your logo up from its current online and print size, and make sure it is the proper size and scale. We can also experiment with a few different color combinations to ensure your logo pops on your new rugs, or that your dark logo color doesn’t get lost on your dark rugs.
Consider A Border And A Logo
Adding a border to your customized rug is an excellent way to highlight your logo. Think of this kind of like you would place a photograph in a frame with a mat. The border can complement or contrast with the colors in your logo. And don’t worry, if you aren’t sure what type of border, or what color combinations are best—our team will provide a few eye-catching suggestions.
Leave Room For Some Text
In addition to selecting your custom rug sizes, consider leaving some room on some or all of your mats for your school or company tag line, for directive text or design elements, or for event specific text or graphics.
Don’t Go Too Small
You are used to seeing your logo as a fairly small and secondary focal point on your website, letterhead, brochures, and advertisements. However, your logo will be the primary focal point of your new rugs—so it needs to stand out. In most cases, it will be centered in the middle of your mat, and should be large enough that all of the design details are discernible. If your logo includes text, then the text needs to be large enough to read with ease—both walk walking by, and from at least a few feet way. We will customize in any size and scale you prefer, but none of the design elements within your logo can be smaller than 0.25”—so the bigger, the better!
If you will be investing in floor mats in a variety of custom rug sizes, why not go the extra mile and have your logo added too? It’s one of those little things that makes a big impression, and is a must if your rugs will be used as part of an off-site display or convention booth.
If you’d like to understand which rug is perfect for your needs, simply reach out to Source Floor today!